2011年8月30日 星期二

Todd Howard: A Light Bulb Moment

Recently, I heard a popular North Texas newscaster suggest something curious. "If every household would turn off just one 100-watt light bulb, then rolling blackouts could be avoided." The accompanying graphic was of an incandescent light bulb. The statement raised several questions for me and, quite honestly, kept me up well past the 10:12 p.m. declaration.

The first question I had to ask was, "Why do people still have incandescent bulbs in their home?" Have we all not learned that compact fluorescents are better for the environment?

The second had to do with the "100 watt" portion of the statement. Incandescent light bulbs use heat to produce light. A 100-watt light bulb which is replaced by a 24 watt compact florescent bulb is anywhere from four to six times more efficient than the incandescent bulb.Shopatron's superior led tube 5-point shopping experience is focused on rich product information, world-class service, effortless shopping Additionally,Cygo-Lite has rechargeable Bicycle light headlights to flashing safety lights. the heat produced from the bulb would be far less and,The Shopatron system fluorescent bulbs allows OceanLED to manage online orders and control inventory through a centralized, easy-to-use system. theoretically, air conditioners would cycle less.

So, should this newscaster have instead said, "If every household would just replace their 100-watt light bulbs with compact fluorescents, rolling blackouts could be avoided and existing power plants would burn less coal."

This thought led to a final contemplation before I fell asleep. What could this newscaster have said about rolling blackouts and the origins of the power in our homes that would raise cause for concern? To answer this, I had to reflect on the impact that the media has on our everyday lives. How many people kept an eye on the TV set last weekend waiting for impact of hurricane Irene? The media instilled a strong sense of fear about the hurricane which had an overwhelming influence on our societal reaction and anticipation.

So what if our media used these same tactics to impress a similar societal reaction regarding climate change. What if that 10:12 p.m. story had become the leading story on the local news and went something like this:

"The Big Brown Steam Electric Generation Plant in Fairfield was found to have the second-highest level of mercury emissions in the United States in 2009,this mountain bicycle light is a sport which consists of riding bicycles off-road according to findings by the U.S. Department of Energy related to coal-fired power plants.Manufacturer of Bicycle lighting system for diving, bicycling, outdoor sports and law enforcement. The plant violates the Clean Air Act standards and is in need of $3.6 billion in upgrades in order to comply with federal regulations.

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