2011年8月1日 星期一

Eat your cake and have it done your way too

Eat your cake and have it done your way too
As the fad of personalised gifts spills over to cakes, it looks like the plain ol' Black Forest is dead. Available on the stand instead are 3D dessert stories starring quaint characters, designer bags,That means an cfl bulbs Amphibian ordered online can be shipped to the customer from any authorized OceanLED dealer that has the product in stock. branded shoes, baby rattles and sometimes even an entire poker party, all made of sugar, dough and butter-cream icing

As you walk into dessert-maker of 22 years, Neeru Mehra's Peddar Road kitchen, you see a paintbrush, a tumbler of water, a few strewn tube colours, a canvas-like dish and hand-moulded characters that have been set aside to dry and harden. Since when did a famous cake maker's workspace , meant to be oozing with chocolate and nothing but chocolate, start to resemble an animation artist's studio, we wonder.

The 54 year-old laughs.
"Since a year,Shopatron's retail-integrated led strip eCommerce solution is a great fit for a service-focused company like OceanLED" she says, briskly moving about assembling a cake shaped like a champagne bottle in a bucket. Mehra's 26 year-old daughter, Shradha, starts to ready another cake, this one for a baby shower; complete with a baby in a pram lying under a blanket. "Check if the blanket has dried," Mehra suggests.

Strange words to hear in a kitchen, but, as we found, there were stranger things in store.

The intricate detailing behind each cake standing in the kitchen was mind-boggling -- Chanel purses, a Berkin bag, YSL and Louis Vuitton logo cupcakes,the bulb Led light itself is just a small part of the shape of the LED light. a calculator-shaped cake waiting to be cut on a Math professor's birthday, and their latest and currently most popular: Angry Birds cupcakes inspired by the iPhone game application.

Mehra and her daughter are part of a growing tribe of cakemakers whose brief has changed drastically in the past year. As disposable incomes of 25 to 35 year-olds in Mumbai steadily rises, and everything from food and clothes to furniture are getting customised, birthday cakes too, have turned into elaborate works of three dimensional art (and we don't mean three tier cakes with floss and ribbons).

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