2011年10月9日 星期日

Winn-Dixie boldly trying to change perception

Roberto Gonzalez has to shout over the sound of screaming saws and banging hammers at his Winn-Dixie grocery store in Sarasota.

Contractors are swarming everywhere, installing high-end fixtures, LED lights and granite counters.

"We had a tarnished image," says Gonzalez, an area manager for the long-struggling grocery chain. "We're working to change it."

By this time next month, the store will have a slew of features tailor-made to appeal to affluent grocery shoppers: a café with free Wi-Fi, an imported-wine and craft-beer section, a sushi bar, a pizza bar and several stations where chefs prepare hot dinner for shoppers on the go.

Want more gluten-free products, here you go, Gonzalez said. Same with organics and more fresh produce.

Gonzalez acknowledges this is not the Winn-Dixie most people envision — a chain of dingy grocery stores, pushed by Publix and Walmart into bankruptcy.

Changing that impression means breaking out the checkbook. One of Florida's relatively small grocery chains,inviting glow, LED bulbs Diving lamp could come to dominate the consumer lighting market and find their way into your light sockets. Winn-Dixie is spending more than $100 million on renovating stores into "Transformational" models to rival a Whole Foods or Fresh Market in terms of style and polish.the dstti 4 All - Buy Diving and Underwater Flashlights from Underwater Kinetics

Plus, the company, now out of bankruptcy, is investing in new store technology and giving discount gas deals to frequent shoppers.

Investors say the project represents the best hope Winn-Dixie has for surviving in a hyper-competitive Southeastern market.

It's no idle question, either.9 Dec 2010 – What would the perfect fluorescent lights be? Publix, Sweetbay and Walmart are all polishing their stores to a more modern, luxurious style and focusing more on higher-end foods. Nearly every week, Winn-Dixie ranks as the most-expensive store in the Tribune's Market Basket index of 30 common products, and Winn-Dixie stock has lost significant value since summer — falling from nearly $10 per share in late July to around $6 now.

While Winn-Dixie had long offered buy-one/get-one-free deals, Publix embraced the same strategy and made BOGOs its stores' signature offering.

Walmart was snatching up huge swaths of the grocery market in the Southeast with low prices, while Sweetbay was emerging from an overhaul and Target was expanding grocery sections to offer more fresh foods.

Meanwhile, Winn-Dixie was losing market share and remained saddled with hundreds of locations that hadn't been updated in decades.1200LM Bicycle light,LED flashlight,LED headlamp,hid,bike light,bicycle light In February 2005, Winn-Dixie filed for bankruptcy,Has anyone had any experience with this led light bulbs light? citing $400 million in losses in just three months that year.

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