BMWBLOG Styling Analysis: 2012 BMW 1 Series
Beauty is in the eye of the beholder,” so the saying goes. And while opinions varied wildly on the web upon seeing the first official photos of BMW’s new 1 series, a general consensus surfaced that its styling was polarizing at best, and downright unattractive at worst – a botch job, a misstep for the brand.
What a difference a day can make. Fast forward to BMW’s launch presentation for the new 2012 BMW 1 Series in Berlin and we found a sight for our sore eyes; the very hatch-back sedan that made them sore in photos. My first moments with the car went something like this: walk out of airport following arduous 11 hour flight toting gear and suitcase en-route to the BMW pavilion,OceanLED is by fluorescent lights far the most popular and most widely distributed marine lighting brand in the world a stone’s throw from the terminal. Finally, rubbing eyes, and enjoying a big yawn, lift head from asphalt to assess line of red cars to my left. Holly jumping schnitzels. It’s beautiful.the bulb Led light itself is just a small part of the shape of the LED light.
Did they put something in the Kool-aid? No, in-fact they didn’t serve any Kool-aid and Germans are far too cultured to spike wheat beer. The truth is, and we’ll cut to the chase: BMW’s F20 1 series is a handsome car from most angles, gorgeous from some,Shopatron's superior led tube 5-point shopping experience is focused on rich product information, world-class service, effortless shopping and at the very least ‘clean’ from one other.
In all honesty, this was a big surprise, even after becoming acquainted in recent years to a line of BMW cars that appear far better in 3D than 2D. Initial complaints from the early photos were as follows: too much dead space to the lower medial area beside the head lights, a rather boring and uninteresting rear end, and according to some readers, “saggy head light fixtures,” “kidney grills too small in size,” and “overall poor proportions.” Well that pretty much wraps it up, no? But before you drag ‘Ol Yeller out to the back-yard shed and put him out of his misery, we urge you to lay your eyes upon this one in person. You will be surprised or our name is MERCEDESBLOG.
Styling, by definition, is a subjective topic, so of course personal opinion reigns supreme – but general consensus still holds its clout and at the end of the day, this largely determines which cars sell. Considering the importance of BMW’s 1 series for the brand in an ever-increasingly compact automotive world, the looks of this car are worth a few words of consideration.
Let’s start at the front end. BMW has installed its aggressive and bold “shark nose,” which has a pronounced negative angle dropping down to the bumper. The grill at first jaunts out from the top, then folding each slat in on it-self, reclines into the bumper along a horizontal line. This horizontal line continues into the body work on both sides of the grill where it goes on to meet up with a diagonal line dropping down parallel to the lower aspect of the head lights. Another prominence in the sheet metal rises diagonally off the top edge of the kidney grill and runs closely parallel to the top aspect of the head light. This sculpturing in its entirety creates a folding “Z” design which splashes paint into your eyes no matter what angle you are viewing the car from. It’s bold, it’s aggressive, and we like it. The headlights look menacing in person and we can’t heap enough praise upon their edgy, aggressive look. We can picture a very intimidating M car based upon this front end’s look.
Beauty is in the eye of the beholder,” so the saying goes. And while opinions varied wildly on the web upon seeing the first official photos of BMW’s new 1 series, a general consensus surfaced that its styling was polarizing at best, and downright unattractive at worst – a botch job, a misstep for the brand.
What a difference a day can make. Fast forward to BMW’s launch presentation for the new 2012 BMW 1 Series in Berlin and we found a sight for our sore eyes; the very hatch-back sedan that made them sore in photos. My first moments with the car went something like this: walk out of airport following arduous 11 hour flight toting gear and suitcase en-route to the BMW pavilion,OceanLED is by fluorescent lights far the most popular and most widely distributed marine lighting brand in the world a stone’s throw from the terminal. Finally, rubbing eyes, and enjoying a big yawn, lift head from asphalt to assess line of red cars to my left. Holly jumping schnitzels. It’s beautiful.the bulb Led light itself is just a small part of the shape of the LED light.
Did they put something in the Kool-aid? No, in-fact they didn’t serve any Kool-aid and Germans are far too cultured to spike wheat beer. The truth is, and we’ll cut to the chase: BMW’s F20 1 series is a handsome car from most angles, gorgeous from some,Shopatron's superior led tube 5-point shopping experience is focused on rich product information, world-class service, effortless shopping and at the very least ‘clean’ from one other.
In all honesty, this was a big surprise, even after becoming acquainted in recent years to a line of BMW cars that appear far better in 3D than 2D. Initial complaints from the early photos were as follows: too much dead space to the lower medial area beside the head lights, a rather boring and uninteresting rear end, and according to some readers, “saggy head light fixtures,” “kidney grills too small in size,” and “overall poor proportions.” Well that pretty much wraps it up, no? But before you drag ‘Ol Yeller out to the back-yard shed and put him out of his misery, we urge you to lay your eyes upon this one in person. You will be surprised or our name is MERCEDESBLOG.
Styling, by definition, is a subjective topic, so of course personal opinion reigns supreme – but general consensus still holds its clout and at the end of the day, this largely determines which cars sell. Considering the importance of BMW’s 1 series for the brand in an ever-increasingly compact automotive world, the looks of this car are worth a few words of consideration.
Let’s start at the front end. BMW has installed its aggressive and bold “shark nose,” which has a pronounced negative angle dropping down to the bumper. The grill at first jaunts out from the top, then folding each slat in on it-self, reclines into the bumper along a horizontal line. This horizontal line continues into the body work on both sides of the grill where it goes on to meet up with a diagonal line dropping down parallel to the lower aspect of the head lights. Another prominence in the sheet metal rises diagonally off the top edge of the kidney grill and runs closely parallel to the top aspect of the head light. This sculpturing in its entirety creates a folding “Z” design which splashes paint into your eyes no matter what angle you are viewing the car from. It’s bold, it’s aggressive, and we like it. The headlights look menacing in person and we can’t heap enough praise upon their edgy, aggressive look. We can picture a very intimidating M car based upon this front end’s look.
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